*Peter Clifton - Head of BBC News Interactive*
A fantastic introduction from Peter Clifton today. In response to Simon’s preamble, his opening words to us were, “Well, most of that was bollocks!”
A self-confessed “potty-mouth”, Mr Clifton had travelled (slept) on the train from London to give us the inside-view of BBC interactive.
An entertaining and engaging speaker, he gave us an overview of where the BBC’s interactive output is at today, and what innovations they are developing in order to keep the service relevant and cutting-edge into the future.
Interactive TV, Podcasts, Vodcasts, and Microsoft Media Centre are all tools which the BBC are hoping to utilize in the coming months and years.
As with most of our previous speakers, Mr Clifton commented in some detail on User Generated Content (UGC).
I found the story of the Hemel Hempstead depot fire highly amusing. The BBC journalists on the scene were inundated with people offering them their pictures taken on mobile phones. The journos were grateful to receive all this material, but had absolutely no idea of how to transfer the images from the phones to the multi-million pound satellite-trucks from which they were operating!
After covering the future of BBC interactive, Peter proceeded to give us some insightful and crucial advice on how best to get that job at the end of the course. The need for good core-writing skills is paramount. Nearly everything else can be learnt on-the-job, but, “If they can’t spell, then they can just fuck-off!”
A potty-mouth indeed!
A self-confessed “potty-mouth”, Mr Clifton had travelled (slept) on the train from London to give us the inside-view of BBC interactive.
An entertaining and engaging speaker, he gave us an overview of where the BBC’s interactive output is at today, and what innovations they are developing in order to keep the service relevant and cutting-edge into the future.
Interactive TV, Podcasts, Vodcasts, and Microsoft Media Centre are all tools which the BBC are hoping to utilize in the coming months and years.
As with most of our previous speakers, Mr Clifton commented in some detail on User Generated Content (UGC).
I found the story of the Hemel Hempstead depot fire highly amusing. The BBC journalists on the scene were inundated with people offering them their pictures taken on mobile phones. The journos were grateful to receive all this material, but had absolutely no idea of how to transfer the images from the phones to the multi-million pound satellite-trucks from which they were operating!
After covering the future of BBC interactive, Peter proceeded to give us some insightful and crucial advice on how best to get that job at the end of the course. The need for good core-writing skills is paramount. Nearly everything else can be learnt on-the-job, but, “If they can’t spell, then they can just fuck-off!”
A potty-mouth indeed!
posted by Gareth Jennings @ 5:39 AM
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